The Chosun Ilbo, one of the major newspapers here in the ROK, recently did a feature on the Korean love of quick food. It features such things as instant coffee, which is huge here, ramyeon, and other things.
When I first came to Korea, I noticed that my new house had a coffee maker. So, I decided to go forth and try to find some coffee to go with it. It took quite a bit of looking, as the place was mostly stocked with instant. Coffee mix is a ubiquitous thing in Korea. For a nation with a long and venerable tea tradition, the embrace of coffee is pretty surprising. And while Starbucks may now be everywhere here, most of the coffee consumed in Korea is instant.
Instant ramyeon is huge here as well. Before I came to Korea, I never thought that ramyeon, or ramen as it is known in the USA, could ever come in so many different flavours. Some of my students like to buy the ramyeon noodles, sprinkle the powder on them, and eat them uncooked.
HT: The Marmot’s Hole